Linio’s scalable Design System for cross-team consistency

Establishing a unified design foundation for product consistency and team efficiency

As Linio continued to expand its ecommerce presence across Latin America, the need for a scalable and consistent design framework became clear. We created “Nova,” a robust design system aimed at improving cross-functional collaboration, streamlining design and development workflows, and ensuring a cohesive user experience across multiple touchpoints. While Nova included features such as support for theming and Figma Modes to adapt to white-label marketplaces, its core purpose was to serve as a centralized, flexible system for long-term scalability.

Improving product cohesion and reducing design debt across a growing ecosystem

Linio’s UX and development teams were facing increasing challenges due to duplicated efforts, inconsistencies in UI components, and a lack of shared design standards. As the platform evolved to include white-label solutions for partner brands, the absence of a unified system made scaling even more complex. We needed to create a design system that could standardize the user experience, reduce time-to-market, and support both internal teams and external brand requirements—without overcomplicating adoption.

Nova – A modular, future-proof design system built on atomic principles

To meet these challenges, we followed a structured process that included research, co-creation, and iterative refinement. Key aspects of the solution included:

1. Component Library in Figma: We built Nova on atomic design principles, offering a wide range of reusable, responsive UI components optimized for desktop and mobile experiences.
2. Design Tokens for Theming: Tokens controlled elements like color, typography, and spacing, making it easy to maintain consistency while enabling theme customization.
3. Support for Figma Modes: While not the project’s main goal, Nova was designed to support different visual themes using Figma Modes, which helped accommodate Linio’s white-label marketplace model.
4. Clear Documentation: We created thorough documentation to facilitate onboarding and usage across teams in multiple countries.
5. Accessibility & Performance: Every component was tested for accessibility and optimized for performance and mobile responsiveness.
6. Collaboration Across Teams: Nova was built in close coordination with engineering, ensuring seamless handoff and consistency between design and development.

Faster workflows, greater consistency, and scalable design foundations

Nova brought measurable improvements across teams and products:

• Reduced Design Inconsistencies: A shared library eliminated duplicated efforts and UI fragmentation.
• Improved Collaboration: Designers and developers operated from a single source of truth, improving alignment and reducing friction.
• Adaptable Branding: Nova’s support for theming and Figma Modes made it easier to adapt UI elements for Linio’s white-label partners.
• Long-Term Scalability: Nova became the foundation for future product initiatives, allowing the system to evolve along with Linio’s business.