Helping global companies grow through UX leadership, strategy, and measurable impact

I’m Gabriel Luna, UX Lead, E-commerce Specialist, and leader in product design, user research, and agile methodologies.


My skills

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UX Leadership & Team Management

I don’t just lead—I inspire. I’ve built and guided UX teams in agile environments, driving collaboration with Product and Tech to create meaningful experiences. My approach? Mentorship, a strong design culture, and strategic roadmaps that take UX to the next level.

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UX Strategy & User-Centered Design

Design isn’t just about screens—it’s about solving problems. With a focus on Design Thinking and Lean UX, I turn insights into seamless digital experiences, optimizing conversion, engagement, and retention—always with the user at the core.

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UX Research & Data-Driven Design

The best decisions are data-driven. Through qualitative research, A/B testing, heatmaps, behavioral analysis, and usability testing, I transform insights into action, enhancing usability, accessibility, and maximizing product impact.

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Agile Methodologies & Product Management

UX and Agile go hand in hand. I’ve embedded UX into Scrum and Kanban processes, ensuring design isn’t just a step but an integral part of product development. The result? Faster launches, higher value, and better experiences.


What people say

Guadalupe García Melchor

Guadalupe García Melchor

Product Manager @ Linio

Gabriel is a visionary who relentlessly drives innovation and continuous improvement. His passion for UX and his commitment to deeply understanding users are truly inspiring [...]

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Daniela Biaggioni

Daniela Biaggioni

Design Leader @ Falabella

He has a remarkable talent for generating ideas and finding creative ways to solve complex problems. He is a leader who drives innovation, always striving for excellence in everything he does [...]

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Jocabed González Lira

Jocabed González Lira

UX Designer @ Linio

Gabriel consistently pushed the team towards continuous product improvement and encouraged the constant growth of each team member, supporting every proposal [...]

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Let’s create great experiences together!

Whether you want to discuss a project, collaborate, or just connect, feel free to reach out.